Facebook is wonderful for keeping in touch with friends, for keeping them informed of your travels and the milestones in your life. But also it is an invaluable tool for increasing your business whether it be online or just new to creating a virtual presence. And it is extremely effective in establishing your Brand.
As for traffic coming to your blog, Facebook is not necessarily the most effective method to draw new visitors. However, it has shown to be quite instrumental in bringing returning traffic. One thing you really want is to get people to come back to your site.
The following is a series of connected sites from Pat Flynn:
• THE Blogger’s Guide to Facebook
• How to Create a Facebook Landing Page
• How to Created a “Branded” Facebook Page
• 5 Easy Tricks to Get Facebook Fans Fast
All of these tips are helpful for getting you up and running, but what about tips for interaction and engagement?
How about tips for keeping eyes on your brand and getting people to click through to your website?
The following 10 creative ways to supercharge your presence on Facebook will help you get more people involved in your brand, help you to stay better connected with your readers and customers and will result in more traffic coming to your site. These measures will help bring traffic to your site and to have Facebook become a more active part of your marketing efforts.
1. Post Something Daily
It goes without saying in order to have an active Facebook Page you as the owner have to be active on it too. To integrate Facebook into your marketing campaign you must feed the page you set up with continual new posts.
It is a good idea to even post more that once a day, and mix it up on type of information too. It does not take long, sometimes just a couple minutes. Not every post needs to be extensive and in-depth.
Even at that there are days you just can’t get to it or think of anything. In those instances consider checking out BufferApp (you can try it free!), and it can also be used for automating Tweets throughout the day. At this writing after a 14 day free trial the starting cost for a small business is $99 per month.
2. Manually Post Links to Your Blog
Tools are available to automatically post updates on your Facebook page that link to newly published posts on your blog but it may not be best to use them.
Manually posting links to new posts allows you to include a personal message along with your link and you can customize the update, change the look if you want and it will change the way it looks on everyone’s news feed too that receives the update from you giving you individual exposure.
Thus it becomes more personal that way.
It works well to paste links directly into your status update and then click on and change the Title and Description of the link that you send along.
3. Purposely Insert an Attention Grabbing Picture of Your Choice When You Post a Link
Adding on to the importance of manually posting links on your Facebook page, you also have the ability to select the image that goes with your link.
The image is extremely important because a person’s newsfeed is full of random stuff that is fighting for attention. It is the thumbnails and images that really stand out.
You are not able to add your own images via Facebook – you can only select from the images that are embedded within the page you are linking to … but you can purposely include an interesting and eye-catching image within your blog post so you can choose it when you make the post to Facebook.
4. Fill in the Blanks
You can get readers involved by asking them to fill in a blank.
A creative method is to ask a question and seek engagement that mimics the idea of a telephone ringing. It compels people to participate because they just can’t resist answering the Ring.
It is quick and easy for people to insert just one or two words into a comment. They think it is fun and easy to read other people’s answers too!
5. Ask For Help
One great thing about Facebook is the opportunity for people to participate. If you get a good number of Fans to like your page, it becomes a fantastic resource to elevate your business.
It is human nature to help out so don’t hesitate to ask for it providing it is fun and not too extensive. It also allows your audience to have a say, and more often than not some of your fans will have an answer you are looking for.
6. Share Something NOT about your business
To really connect with your audience, share things that are not always about your business from time to time.
Obviously, don’t go overboard, but injecting a little personal expression that is non-business into your stream can do wonders to make you more real and familiar to your reader.
It helps people connect with you emotionally outside of your niche. Just don’t stray too far or too often.
7. Invite People to Post and Share Something About Themselves on Your Page
Managing a Facebook page for a brand is all about building a thriving community. And a community loves any opportunity to be heard, you just have to give them permission sometimes.
You might try instead of sharing something of your own all the time to ask your audience to share something that they have done. Take it a step further and ask them to share a link and you will see that you get a lot of people taking the opportunity to do just that.
8. Divert Questions from Your Blog to Your Facebook Page
Something you can do to decrease the amount of emails you receive and increase the activity on your Facebook page (and the number of ‘likes’ too) is to post a note like this:
Please note that due to the growth of this blog, I receive over 100 emails a day from this contact form (I”m not kidding!), so please forgive me if I am unable to respond to your inquiry right away. If you’d just like to say hi, thanks, or have a quick question you don’t mind other people seeing, I would appreciate a quick message on my Facebook Page instead.
This works great, because:
• You receive less emails
• There is more activity on your Facebook page
• You can provide shorter, more concise answers
• Other people can answer before you (which they do sometimes, and the community is often much better at answering questions than you are), or add to the conversation.
• The public may see questions answered that they had in their minds too.
• People see that you are active on your Facebook page and that other people are as well. It gives social proof.
9. Share Links to Particularly Popular Updates
To get more fans you can share a popular post on Facebook, one with lots of comments, likes and social proof, on other social media like Google Plus and Twitter. This can drive people from those other platforms onto your Facebook Page. If they are new they see your landing page first and more often than not a simple link on Twitter will equal 25-50 more fans in a heartbeat – especially if the Tweet is something magnetic and sharable.
To link to a specific post on Facebook post, just click on the timestamp for that particular update to open up the new age, and grab the link from there. Your post page will look like this example.
You can also link to Facebook posts from your blog too.
10. Follow Up
Also, always remember to Follow Up with people! After you leave updates or share videos, pictures or links, when people respond, respond back.
Have a real conversation with people on your page and you will become so much more than a blog, a website or a brand – you will become a real person that people can actually talk to, connect with and feel more comfortable subscribing to your list and possibly purchasing from you in the future. With a deeper personal connection they are more likely to care about what you say and follow your recommendation to check out a specific resource or click on a link back to your blog.
Of course you can’t reply back and have a conversation with everyone, but when you reply or keep the conversation going everyone who sees it immediately helps you stand out from the rest.